第49回 KG CAPSセミナー 【7/10 Igor de Almeida先生（追手門学院大学） 】のご案内
講演者： Igor de Almeida先生（追手門学院大学）
日 時： 2021年7月 10日（土）10:00～12:00
場 所： オンライン（参加者にはZoomのURLをメールでご案内いたします）
講演タイトル： Understanding people through their creation:
Cultural products as a means of research in psychology
要旨： Research in social psychology is usually done through experiments, most of the
time inside universities in western countries. The field has been severely criticized for these
reasons, lack of sample diversity and research bias.
In answer to that, researchers have been diversifying samples and methods. In this talk I will
talk about the use of ‘cultural products’ as a means of doing research in psychology.
Cultural products, such as books, religious texts and art, often reflect a society’s cultural
values through culturally-imbued aesthetic of their creators. Cultural products are designed to attract as much attention as possible from audiences in a given cultural context, in particular
by displaying cultural values. For instance, previous research has analyzed cultural products to better understand cross-cultural differences in emotions, independence, interdependence,
hedonism, happiness, masculinity, etc.
With today’s easy access to products from around the world, as well as the difficulties in
conducting research with participants due to the Covid-19 pandemics, this method of
conducting research tends to become common practice in the field.